Robert Scher, President and CEO
Email Robert
Rob leads the management team at Shoutback in providing the vision, culture, direction and accountability for the organization. Prior to Shoutback, Rob served as President of Scher Group since he founded the Performance Improvement Company in 1994, leveraging over 20 years of entrepreneurial experience. Rob has broadened the products and customer base by developing e-learning products, organizational assessments, workplace compliance products, and other tools used by government and business. Rob’s direction at Scher Group was to keep the company focused on partnering with clients to help organizations improve their performance and consistency through effective training and leading edge technology. Rob has a Bachelor of Business Administration from Northwood University. Under Rob’s leadership, Scher Group has realized consistent growth and has been recognized as a Weatherhead 100 Outstanding Growth Company. Rob is a recognized speaker and expert in the field of e-learning and performance improvement. Rob has presented at such events including Realcomm’s International Commercial Real Estate Conference, ACTIF’s national auto rental conference, American Business Media’s Top Management Meeting and University of the Aftermarket as a keynote speaker.
Everton J. Weeks, EVP, Sales and Client Relations
Email Everton
Everton grows its strategic partner business, expand the company’s products markets and explore new product applications. Everton brings a wealth of marketing and front line sales leadership experience from great companies such as Proctor & Gamble, Pepsico, Gannett and the former Knight Ridder. He most recently worked at Morris Communications as the Corporate VP of Advertising. He was an important part of driving the success that Morris Communication is presently experiencing with Shoutback’s platform. He holds a BBA degree from Temple University and is a graduate of the University of Miami’s MBA program. He is an author and also served as partner in two entrepreneurial media ventures during his career.
Jon Paul, Director of Operations/Marketing
Email Jon
Jon has extensive experience growing business from early stage concept through product development, product management, direct marketing, database management, and direct sales across multiple industries. He is skilled in targeted Web 2.0, online and media advertising, direct mail, telemarketing, communications/PR and brand awareness. Jon earned his Bachelor’s Degree in Business and Economics and has a unique ability to communicate with diverse individuals to bring products from concept to implementation. He has launched over 400 new products, opened new markets in 14 countries, and introduced sales teams to 25 new vertical markets. With a background in healthcare and industrial/technical products as well as business services companies, Jon is experienced in strategic planning, out-of-the-box ideas and getting results.
Jim Knaggs, Business Development Manager
Email Jim
Jim has 18+ years of experience in media, advertising and marketing. He has worked in radio, print, new media and business to business communications. He has taught at the University level and is a published author. Jim has held managerial positions at CBS Radio and Advanstar Communications. He has a M.A. in Applied Communication Theory and Methodology from Cleveland State University. Jim enjoys working with Shoutback Concepts’ customers to develop sales and marketing strategies to drive incremental revenue for their properties.
Adina Serot, Marketing Communications ManagerAdina was born and raised in the suburbs of Philadelphia. She received a B.A. from Hofstra University, and a M.S. in Information Science and Technology from Drexel University. Adina was a Systems Analyst for the City of New York, and went on to become Deputy Director of MIS for the Taxi & Limousine Commission. She then became V.P., Information Systems at Terra Sancta Guild, where she maintained an ecommerce website. A move to Cleveland brought her Shoutback Concepts, where she is currently the Marketing Communications Manager. Adina is promoting Shoutback’s internet presence, maintaining the company’s website, and creating and sending e-newsletters.
Serge Dunaway, Accounting Manager
Email Serge
Serge Dunaway is a Cleveland raised business professional with backgrounds in accounting and management. Serge attended Case Western Reserve University where he received his Bachelor’s Degree in Accounting. Serge has seven plus years of management experience in the movie exhibition industry and has transitioned into accounting in 2011 with Shoutback Concepts.
Andrew Hallock, Senior Software Engineer and Chief Architect
Email Andrew
Andrew earned his Bachelor of Science in Computer Science from the State University of New York Institute of Technology. Prior to joining the Scher Group, he worked as a software developer for EIS Creative Media in Akron, OH. Andrew is a contributor to several open-source software projects in the .NET and Grails community, which encourages shorter development cycles and easily testable software. With those tools and methodologies, he is building next generation features onto Shoutback.com.
Laura Schultz, Client Services Manager
Email Laura
Laura Schultz is an Ohio girl, born and raised. She graduated from Youngstown State University in 2005 with a Bachelor of Fine Arts degree. She began her career working for a company that made church portrait directories. She moved on to become an assistant to the sales staff for The Post Newspapers in Medina, Ohio. She started working at Shoutback in June of 2010 as a Client Services Manager, where she specializes in customer service, editorial training, and graphic design.
Tom Gaebelein, Business Development Manager
Email Tom
Tom is a lifelong Cleveland area resident. He graduated from Ohio State University with a B.A. in Business Communications and Political Science. Tom is a seasoned business professional with over 12 years experience in e-commerce, project management and business development. Prior to joining Shoutback Concepts, Tom was a project manager and inside sales representative in the telecom industry for Warwick Communications. Tom is currently a business development manager for national initiatives at Shoutback Concepts. He enjoys developing fruitful business relationships and solving challenging problems.
Amy Booker, Platform Services Manager
Email Amy
Amy is a Cleveland area native and earned her Bachelors degree in English and Political Science from Miami University. She has extensive experience in journalism, communications, viral marketing and blogging. Prior to joining Shoutback, Amy supported a wide array of commercial clients for Huntington Bank; helping them grow their businesses. She is also an entrepreneur; working with start-up business owners to gain visibility in today’s web 2.0 marketplace. Amy is currently the Platform Services Manager for Shoutback Concepts working to assist media partners’ understanding of the platform features and shared best practices.
