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Learning Lab

Learning Lab

Share and Learn: To the extent we can share what we've learned from how other businesses have used our solutions we will post them here. We look forward to providing you with meaningful answers to real questions that drive success. It's not about the "bells and whistles" it is an understanding of the fundamentals. That is what will be shared here.

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Learning Lab

What are You Getting Mom?


March 21,2013  By :

Aserot

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Mother’s Day is one of the biggest gift-giving events in the year. Remembering Mom drives billions in flowers, cards, and chocolate sales. Giving mom a break, taking her to a restaurant, these are just some of the ways people are searching to treat th

Filed Under : Best Practices

Would You Pass Up a 10% Increase in Sales?


March 21,2013  By :

Aserot

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Running your main deal as a side deal for the balance of the week has proven to deliver a 10% bump in sales. Sounds too good to be true? Not really. Many of Shoutback’s media clients take most of their main deals and continue them as side deals. Nego

Filed Under : Best Practices

Explosive Impact of Emails


March 21,2013  By :

Aserot

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A Business Review this week revealed again how quickly a larger opt-in email list can impact deal site sales. This property has 15,000 in their opt-in list and their monthly sales average $35,000. We shared a best practice that continues to be a “game-c

Filed Under : Best Practices

Announcement: Just Found $100,000. Is it Yours?


March 21,2013  By :

Aserot

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More good news about themed multi-deal pages. Just this past week we had a partner run a multi-deal page using a golf theme. This page ran for a week in addition to their normal diet of daily deals. This golf page, featuring six courses, added nearly 1

Filed Under : Best Practices

When is a Good Deal a Great Deal?


March 21,2013  By :

Aserot

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Remarkably, there is a difference between a good and great deal. What is a great deal? A great deal is defined by what you want it to accomplish. Sometimes a deal’s goal is to increase the number of opt-ins based on the merchant’s popularity in you

Filed Under : Best Practices

Who’s Ready for Mother’s Day?


March 21,2013  By :

Aserot

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Mother’s Day continues to be a very popular holiday and a great time to give gifts. Has you deal site strategy included Mother’s Day? We began seeing at Thanksgiving last year the enormous impact running themed multi-deal pages have on sales. Assumi

Filed Under : Best Practices

What Doesn’t Get Measured Doesn’t Get Done


March 21,2013  By :

Aserot

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This is an old saying, but still very pertinent — especially when it comes to the world of deals and ecommerce. Most deal platform providers give you the software and then send their publishers into the big bad world of competition with a one-page best

Filed Under : Best Practices

Ideas Worth Spreading


March 21,2013  By :

Aserot

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This phrase is borrowed from a website – www.ted.com. Bookmarking this site will bring you a pathway to jaw-dropping ideas delivered by people you will be surprised to see. Yes, there are great thinkers, renowned dignitaries and celebs sharing ideas,

Filed Under : Best Practices

Free Deals Best Practice


March 21,2013  By :

Aserot

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A recent business review conference revealed a flaw in what some clients may be doing when running a free deal. Conventional best practices suggest to run a main deal for 1-3 days and then migrate it over to a side deal. This practice continues to generat

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Life Under the Big Top


March 21,2013  By :

Aserot

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Another great source for deals is events. Fairs, amusement parks, the circus, and zoos are great family entertainment and are popular things to do nearly all year round. Many of these amusement attractions subcontract their ticketing systems to POS compan

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