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Learning Lab

Learning Lab

Share and Learn: To the extent we can share what we've learned from how other businesses have used our solutions we will post them here. We look forward to providing you with meaningful answers to real questions that drive success. It's not about the "bells and whistles" it is an understanding of the fundamentals. That is what will be shared here.

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Learning Lab

Stick to the Selling Fundamentals


March 21,2013  By :

Aserot

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Who, what, where, when, and why. These basic questions are asked by any prospect when considering a buying decision. Can you answer these value proposition questions in a way that engages your merchant advertisers? Who is your daily deal company and ho

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Deals for the Cure Makes Sense


March 21,2013  By :

Aserot

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Has your property started featuring deals from the Deals for the Cure offering? Begun a little more than a week ago, this exciting program offers you the opportunity to add incremental revenue to your daily deal program with no additional overhead, expen

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Change is All Around Us


March 21,2013  By :

Aserot

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Has change hit your media property in the last few months? Bet it has. While change is a part of our daily lives, remember the ongoing support you have at Shoutback. Daily, we help a media partner uncover a tactic or strategy that has enabled another c

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Are You Batman, Robin, or The Joker?


March 21,2013  By :

Aserot

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DC Comics made these three characters come to life in the minds of young and old, however looking at their personality traits may tell us something about how people react to stress. Many of our newspaper clients tell us that this time of year is stressfu

Filed Under : Services

Boo is Big


March 21,2013  By :

Aserot

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The upcoming holiday is offering many clients the opportunity to take advantage of the seasonal revelry that families are gearing up for. A lot of the Halloween festivities occurring in towns across the US are showing up as deals. What else can you do w

Filed Under : Tip of the week

Jellyfish and Grapes


March 21,2013  By :

Aserot

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What do these two items have in common? Both can be green, both float, and when pressure is applied produce a stream of goo that is slippery. When eaten as an appetizer the choice of grapes is much healthier. What do a stand alone daily deals effort and

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Free Deal Emails are Not Freeloaders!


March 21,2013  By :

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The impact of emails to a deal business is not in question. Its been proven the greater number of optin emails means larger sales. Free deals have been used in the last 4-6 months as a strategy to grow emails. The skeptic might ask, “Do these entrants w

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Why Would I Do a Daily Deal?


March 21,2013  By :

Aserot

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Jim Knaggs Business Development Mgr. When I was a Digital Sales Manager in broadcast media, this was a common question from merchants whom we approached about the Daily Deal concept. The crux of the question went something like this, “Why would I give u

Filed Under : Best Practices

When Contests are No Contest


March 21,2013  By :

Aserot

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Contests have held the interest of some in the media world as an exciting and viable way to grow emails. While a “March Madness” bracket contest is great “water cooler” conversation, does it truly stand up to other means of growing emails? Letï¿

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Can I Give You the Business?


March 21,2013  By :

Aserot

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Advice, whether unsolicited or not, can be valuable if you are convinced the source has credibility. Advice about business practices can deliver “game changer” results or benefit you by confirming what you had already learned. Business reviews are p

Filed Under : Best Practices