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Learning Lab

Learning Lab

Share and Learn: To the extent we can share what we've learned from how other businesses have used our solutions we will post them here. We look forward to providing you with meaningful answers to real questions that drive success. It's not about the "bells and whistles" it is an understanding of the fundamentals. That is what will be shared here.

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Learning Lab

Sourcing Deals


March 21,2013  By :

Aserot

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One of the truisms in the deal business is the more deals you run the more you’ll earn. Having said that do you have enough deals? If you’re only running a deal a day you are behind most of the top deal sites running! Shoutback offers three opportunit

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Benefits of Monthly Business Reviews


March 21,2013  By :

Aserot

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Working smarter rather than harder is a choice we all make each day. If you have not made the decision to invest 30 minutes into growing your daily deal business, here’s what you’re missing: First, access to shared experiences. To date we’ve cond

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Tip of the Week – Competitive Advantage


March 21,2013  By :

Aserot

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9/5 – Run ads daily that record all the dollars that your Daily Deal site has saved the market since you started your program. For example, “Consumers that subscribe to (OUR NEWSPAPER)’s “Daily Deal” program have saved a combined $230,000 year t

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Can You Survive the Deals “Arms Race”?


March 21,2013  By :

Aserot

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A recent Daily Clips article this week discussed the draw down in daily deal sites. How do you know whether your daily deal program has the core elements to thrive in your market? Nearly one third of all daily-deal sites nationwide-or 170 of 530-have s

Filed Under : Best Practices

When Timeliness is Key, Email Can Be a Strong Traffic-driver.


March 21,2013  By :

Aserot

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Of the many social commerce models that have emerged over the past few years, daily deals command the most attention. Yet flash sales—typically defined as a sale less than 24 hours in duration—continue to flourish as well. Fashion-focused flash seller

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Holiday Dreams


March 21,2013  By :

Aserot

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Do you have dreams of sugar plums dancing in your heads? You should. Prudent planning now about what will be hot for the holidays will position your deal business well. There’s Thanksgiving, Black Friday, Cyber Monday, winter festivals, Christmas, and N

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Have You Maxed Out Your Daily Deal Potential?


March 21,2013  By :

Aserot

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Some days can be a drag. On those days everybody’s complaint gets magnified and everything seems a little less optimistic. Bet you’ve wondered what the potential is for your daily deal program. Several benchmarks have been tracked that describe the

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Champagne Taste on a Beer Budget


March 21,2013  By :

Aserot

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The daily deal market has allowed many folks to experience activities and venues that normally would have been impractical. The idea of getting a $100 value for $39 is, for many, a head turner. Selecting the “great deal of the week” is an adventure

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How Publishers Rely on Business Reviews


March 21,2013  By :

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Publishers have informed us that the Business Reviews are an important part of a successful Daily Deal Program. Since we started running the Business Reviews in July, publishers have been actively pursuing the information we provide, and are beginning to

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Are All Emails Alike?


March 21,2013  By :

Aserot

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A lot of attention has been paid to growing the list of optin emails who receive your daily deal offers. Do you know how many of them have never purchased? Do you know of those how many have opened your offers? Do you know what kind of offers this group

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