Jim Knaggs Business Development Mgr. When I was a Digital Sales Manager in broadcast media, this was a common question from merchants whom we approached about the Daily Deal concept. The crux of the question went something like this, “Why would I give up 75% of my gross sales (assuming a half price voucher with [...]
Free Deal Emails are Not Freeloaders!
December 15, 2011 By Leave a Comment
The impact of emails to a deal business is not in question. Its been proven the greater number of optin emails means larger sales. Free deals have been used in the last 4-6 months as a strategy to grow emails. The skeptic might ask, “Do these entrants who bought nothing act differently than those whose [...]
Jellyfish and Grapes
November 16, 2011 By Leave a Comment
What do these two items have in common? Both can be green, both float, and when pressure is applied produce a stream of goo that is slippery. When eaten as an appetizer the choice of grapes is much healthier. What do a stand alone daily deals effort and a coordinated daily deals program have in [...]
Boo is Big
November 16, 2011 By Leave a Comment
The upcoming holiday is offering many clients the opportunity to take advantage of the seasonal revelry that families are gearing up for. A lot of the Halloween festivities occurring in towns across the US are showing up as deals. What else can you do with seasonal celebrations in your metro area that can drive voucher [...]
Are You Batman, Robin, or The Joker?
November 3, 2011 By Leave a Comment
DC Comics made these three characters come to life in the minds of young and old, however looking at their personality traits may tell us something about how people react to stress. Many of our newspaper clients tell us that this time of year is stressful because of the budgeting process now underway. Some papers [...]
Change is All Around Us
October 19, 2011 By Leave a Comment
Has change hit your media property in the last few months? Bet it has. While change is a part of our daily lives, remember the ongoing support you have at Shoutback. Daily, we help a media partner uncover a tactic or strategy that has enabled another customer to exceed expectations and provide lasting growth to [...]
Deals for the Cure Makes Sense
October 19, 2011 By Leave a Comment
Has your property started featuring deals from the Deals for the Cure offering? Begun a little more than a week ago, this exciting program offers you the opportunity to add incremental revenue to your daily deal program with no additional overhead, expense or effort. Best of all, the Deals for the Cure offering includes national [...]
Stick to the Selling Fundamentals
October 12, 2011 By Leave a Comment
Who, what, where, when, and why. These basic questions are asked by any prospect when considering a buying decision. Can you answer these value proposition questions in a way that engages your merchant advertisers? Who is your daily deal company and how is it relevant to my business? What can your daily deal offerings do [...]
Are All Emails Alike?
October 12, 2011 By Leave a Comment
A lot of attention has been paid to growing the list of optin emails who receive your daily deal offers. Do you know how many of them have never purchased? Do you know of those how many have opened your offers? Do you know what kind of offers this group of people are looking for? Do [...]
How Publishers Rely on Business Reviews
October 12, 2011 By Leave a Comment
Publishers have informed us that the Business Reviews are an important part of a successful Daily Deal Program. Since we started running the Business Reviews in July, publishers have been actively pursuing the information we provide, and are beginning to use this information when forming their budgets. The information was so valuable that certain [...]
