This phrase is borrowed from a website – www.ted.com.  Bookmarking this site will bring you a pathway to jaw-dropping ideas delivered by people you will be surprised to see.  Yes, there are great thinkers, renowned dignitaries and celebs sharing ideas, but the most provocative talks are from everyday folks like you and me that care. [...]

This is an old saying, but still very pertinent — especially when it comes to the world of deals and ecommerce.  Most deal platform providers give you the software and then send their publishers into the big bad world of competition with a one-page best practices sheet and hearty good luck wishes. At Shoutback, we [...]

Mother’s Day continues to be a very popular holiday and a great time to give gifts.  Has you deal site strategy included Mother’s Day? We began seeing at Thanksgiving last year the enormous impact running themed multi-deal pages have on sales.  Assuming you have not put a Mother’s Day strategy in place for 2012, here [...]

Remarkably, there is a difference between a good and great deal.  What is a great deal?  A great deal is defined by what you want it to accomplish.  Sometimes a deal’s goal is to increase the number of opt-ins based on the merchant’s popularity in your area.  How do you measure a great deal the [...]

More good news about themed multi-deal pages.  Just this past week we had a partner run a multi-deal page using a golf theme.  This page ran for a week in addition to their normal diet of daily deals.  This golf page, featuring six courses, added nearly 14% to their sales they will see in March.  [...]

A Business Review this week revealed again how quickly a larger opt-in email list can impact deal site sales. This property has 15,000 in their opt-in list and their monthly sales average $35,000. We shared a best practice that continues to be a “game-changer”; free deals. Based on the number of monthly uniques on their [...]

Running your main deal as a side deal for the balance of the week has proven to deliver a 10% bump in sales.  Sounds too good to be true?  Not really. Many of Shoutback’s media clients take most of their main deals and continue them as side deals.  Negotiate this with the merchant when the [...]

Mother’s Day is one of the biggest gift-giving events in the year.  Remembering Mom drives billions in flowers, cards, and chocolate sales.  Giving mom a break, taking her to a restaurant, these are just some of the ways people are searching to treat their mothers.  How can you tap into this gift-giving fervor? Last fall [...]

Advice, whether unsolicited or not, can be valuable if you are convinced the source has credibility.  Advice about business practices can deliver “game changer” results or benefit you by confirming what you had already learned.  Business reviews are part of the service Shoutback provides.  These consultative sessions have proven to deliver a road-map to clients [...]