When it comes to jobs, digital is the new mainstream media. Consider this: U.S. employment at digital-media ventures is on track to pass employment in broadcast TV and in magazines by early 2012.
Staffing at internet-media businesses and web-search portals has soared 32% — adding 26,700 jobs — since the recession officially ended in June 2009, according to Ad Age DataCenter’s analysis of figures from the Bureau of Labor Statistics. Over the same period, magazines cut 8,800 jobs. Staffing for broadcast TV (local TV stations and TV networks) fell by 400 jobs.
Internet-media ventures employed 110,300 people in the U.S. as of July 2011, closing in on magazines (115,300) and broadcast TV(117,700). Employment in internet media passed cable-TV programming in December 2009 and radio in July 2010. Newspapers (242,200 jobs) still make up the biggest sector for media employment. But newspapers have eliminated more than 100,000 jobs since 2007.
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